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2020 was a watershed moment in every sector, including beauty. As customers had fewer social activities, Covid-19 led to an interest in categories such as cosmetics, which was already declining, to plummet even worse. As individuals sought ways to de-stress, certain aspects of beauty, such as skincare, grew more popular. Beauty trends are sure to develop in 2022, with a shifting focus on sustainability, using natural and organic skincare products, and increasing customisation. 

The epidemic has advanced to marginal innovations, from virtual try-on capabilities to AI-enabled cosmetic analysis to “waterless” cosmetic products. With a growing emphasis on health and wellbeing, beauty firms have had to transition from a one-dimensional market to something more holistic.

We have explored the most recent breakthroughs in redefining training techniques in beauty and wellness. 

Sophisticated Product Personalization 

While product customisation is not a new trend, beauty businesses continue to integrate new technology and enhance their procedures to offer more custom formulas for customers – from custom-designed lip colours to hair treatments.

Many people are tackling personalisation with various technologies and techniques, such as custom printing, in which corporations create items unique to each consumer. 

At-home gadgets may assess user circumstances such as the appearance of dark spots or environmental problems regularly. Corporations can make product suggestions or design personalised items based on the genomes of people to deliver personalised skincare solutions.

Skincare Takes Precedence Before Cosmetics

People are more interested in skincare than in cosmetics and other beauty goods. Since the start of the pandemic, there has been a growing trend away from flawless makeup looks toward a more natural appearance, with manufacturers emphasising a skincare regimen to support self-care, uphold good hygiene, and prevent the spread of germs. In particular, women wear less makeup than they used to, and their attention is turning to skincare, with active ingredients and result-driven cosmetics at the forefront. The emphasis on developing a healthy beauty regimen has become the ‘new normal.’

Products for Gender-Neutral Beauty

As younger generations move away from traditonal gender conventions and stigmas, gender-neutral cosmetics lines are the next leap in inclusive beauty. And Gen Zers feel gender is nonbinary and instead includes a continuum.

As a result, manufacturers are releasing skincare products that are not gender-specific. Skincare companies have abandoned gendered marketing in favour of packaging and selling unisex products that address particular skin issues or diseases. Numerous makeup, fragrance, and clothing brands now offer gender-neutral lines.

Use of Bakuchiol 

Bakuchiol Retinol is the go-to component for improving skin issues, including fine lines, wrinkles, blemishes, discolouration, and hyperpigmentation. However, some retinol formulas were too harsh for people with sensitive skin. There is a new technique for people to increase their retinol use as bakuchiol is a natural antioxidant found in plant seeds and leaves that can help deter lines and wrinkles, puffiness, pigmentation, elasticity, and even boost firmness. While further study is needed, several firms are currently using Bakuchiol as a gateway ingredient to retinol.

Pre-teen Skincare

According to the industry, more parents are assisting their children in developing healthy skincare and preventative behaviors.

As a result, we will see an increase in skincare products that will be used from a young age and support skin health this year. Cleansers, moisturisers, skin masks, and hair masks round out the routine.

Skin regeneration

We have seen the consequences of the pandemic on the skin in the last two years, such as irritation, maskne, and an increase in blue light owing to excessive use of computers, displays, and mobile phones, in the loss of radiance and an increase in dark spots. New biochemical strategies to treat these skin disorders will be available in 2022.

The worldwide trends and projections for this year are intriguing, and they point to several potential areas for the cosmetics sector to innovate and surprise consumers. Of course, the epidemic will not persist forever, but consumer patterns and practices are here to stay.

We at Naturals are redefining the norms of beauty and wellness to your satisfaction. So book your salon services today; our Naturals Wave is the only wave safe for you.